TOMS RIVER – They say that imitation is the greatest form of flattery. However, for the second time this year, a political candidate has taken that old adage one step too far.
There is a “newspaper” circulating again called The Toms River Sun out on the streets, in your mailbox and possibly on your kitchen table.
If you saw the first edition back in May, leading up to the June primary, you would have noticed that the fictitious paper used graphical design elements, fonts, typography and layouts similar to Micromedia’s newspapers, specifically The Toms River Times.
The first edition also made an unexpected and highly unwelcome appearance in some of Micromedia’s newsstands in Wawa locations in the township – a form of stealing as the company pays for space in those racks each month.
And now the sequel, as the second edition is here with the same design and format. Members of our distribution team are closely monitoring our indoor and outdoor stands to make sure that this form of political advertising isn’t passed off to our readers as one of our publications.
In the event you see The Sun in a rack marked Micromedia, please snap a photo and email it to news@jerseyshoreonline.com. We may use it for legal purposes. Your submission will be anonymous.
Once again, Micromedia Publications wishes to assure our advertisers and readers that they are not affiliated with The Toms River Sun. That fake newspaper is paid for by the Committee to Elect Daniel Rodrick.
Micromedia also has a strict policy in place to not endorse political candidates and strives to be non-partisan and balanced in its reporting. All candidates running locally had been given information on how to place print and digital ads with our company – some chose to do so, others did not.
Micromedia marked 28 years in business this year. For the last 18 years, residents in Toms River have trusted The Toms River Times for a high-quality, community paper with accurate reporting. We will continue our mission for years to come.
Jason Allentoff
Vice President, Micromedia Publications/Jersey Shore Online
The post Micromedia Addresses The Toms River Sun: The Sequel appeared first on Jersey Shore Online.
